Tag Archives: Y Films

Darr 2.0 #WRITER #ASSOCIATEPRODUCER #YFILMS #WEBSERIES

As the Head of Development of Y-Films, the youth wing of Yash Raj Films, my core job is developing films, web series and TVCs and then creative producing them and releasing them too. It’s an end-to-end job from idea to development to production to promotion and release.

I have creative produced four webseries for Y-Films so far: Man’s World, Bang Baaja Baaraat, Ladies Room and Sex Chat with Pappu and Papa. I’ve also creative produced the inception and music videos of India’s first transgender band, The 6-Pack Band. I am now writing the next Y-Films series, Darr 2.0, the official reboot of YRF’s iconic Shah Rukh Khan film, Darr.

SERIES: Darr 2.0
Synopsis: Darr 2.0 will feature the characters of Rahul, Kiran and Sunil from the original but in an entirely new milieu, weaved in a modern, original tale of obsession and fear in the age of cyber stalking and digital crimes. The series holds a mirror to the perilous environment of online privacy invasion and social media harassment that can take a dangerous and disturbing turn, if unchecked.
Directed By: Vikas Chandra
Produced By: Ashish Patil
Story: Nikhil Taneja
Screenplay & Dialogues: Nikhil Taneja & Shubham Yogi
Associate Producer: Nikhil Taneja
[Full Credit List on YouTube.com/YFilms]

OFFICIAL TRAILER:

 

NOTE: SUBSCRIBE to Y-Films on YouTube for more awesome series: www.youtube.com/yfilms.

Follow the blog on your left and like The Tanejamainhoon Page on FB: /tanejamainhoonpage
Follow Nikhil Taneja on FB: /tanejamainhoonon Twitter:
@tanejamainhoonon Instagram:@tanejamainhoon,

on Youtube: /tanejamainhoon

Liked/disliked the series? Leave your comments below!
Note: This trailer first appeared on the Y-Films YouTube channel on August 30, 2016.
Link Of Full Series: https://goo.gl/JHCE6p
Picture courtesy: Google. None of the pictures are owned by the author all rights belong to the original owner(s) and photographer(s).
© Copyright belongs to the author, Nikhil Taneja. The article may not be reproduced without permission. A link to the URL, instead, would be appreciated.

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What Bollywood Can Pick Up from the Digital Revolution #Digital #SuperCinema #ByInvitation

Note: This piece was written by Nikhil Taneja (@tanejamainhoonfor Super Cinema. An edited version of the piece can be found here: https://goo.gl/2AXwVJ 

If we had to look back at 2016 and talk about its highlight in terms of an international pop culture phenomenon, we wouldn’t be talking of a film but instead a Netflix show – Stranger Things. This is not an anomaly. In India too, from Permanent Roommates Season 2 to Ladies Room this year, content on digital platforms has broken out among the youth in a way films haven’t managed to.

The fact is that narrative on digital across the world caters to the same audience that buys movie tickets: the young 18-30 segment, who constitute not just the target demographic but also the protagonists in most films made today. But save a few inventive movies that side step the Bollywood formula (most hits this year, from Neerja to Pink to Airlift, have little to no ‘masala’ in them), movies in India are still predominantly star-first, content-second.

As attention spans of audiences decline, and smartphone usage and internet consumption continue growing at a rapid pace, we are today on the brink of a content revolution led by internet creators and creative talent on the web. Fortunately, it’s never going to come down to an either-or choice between film and any other medium, as audiences have proven that medium is temporary, storytelling is permanent. But there’s still a lot that Bollywood can learn from the internet content revolution to stay relevant to its core audience:

Focus on stories that *must* be told: If there’s one thing that web has proven as a fact today, it is that there are no substitutes to good stories. A myopic way of looking at the internet is only through its freedom from censorship, but creators and digital studios know that while sex and SRK can get you views, the kind of cultural impact that a Pitchers or Man’s World can have stems from just one basic truth: the audience wants good stories.

‘Actors’ are the real ‘stars’: The internet has also gone against the grain by diverging form the ‘star’ system and putting its faith and backing behind good actors who may not be names, or even traditionally chiselled and sculpted. The viralability factor of the internet today comes from not how big the star is but how able the actor is and how convincingly he/she can act. From Naveen Kasturia to Angira Dhar, the internet today creates the star.

The force is with the writers: On the internet, the writer is king. Whether or not the show has scale or stars, whether it caters to the urban elite or the rural cool, unless the writing is great on paper, the audience will see through it. The internet never forgives or forgets so it is imperative that the writers take lead to give the audience content that doesn’t take them for granted.

Risktaking is the key: Fortune favours the brave and there is no better case in point for this than the success of the digital narrative. From tackling issues like abortion to sex education, the internet has shown that the riskier the content and the more it pushes boundaries in terms of cast, producer and director, the more likely it will attract good filmmakers who thrive by doing content that is off-mainstream, in that, it tries to represent the under-represented or voiceless.

There is no formula! Ultimately, digital has convincingly proven, in more cases than one – there is no formula to what works. On this medium, a massy show about two crazy families is just as big as a seemingly niche show about conversations between women in loos. Until you follow up something that has worked, with something that you have no idea will, you will never truly achieve a cult following of loyal fans on the internet who will support your brand in any form, manner or genre!

 

Follow the blog on your left and like The Tanejamainhoon Page on FB: /tanejamainhoonpage
Follow Nikhil Taneja on FB: /tanejamainhoonon Twitter:
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Liked/disliked the piece? Leave your comments below!
Note: This interview first appeared in Super Cinema Magazine in the October 2016 issue.
Link: http://www.supercinema.co.in/what-bollywood-can-pick-up-from-the-digital-revolution/
Picture courtesy: Google. None of the pictures are owned by the author all rights belong to the original owner(s) and photographer(s).
© Copyright belongs to the author, Nikhil Taneja. The article may not be reproduced without permission. A link to the URL, instead, would be appreciated.

SEX CHAT WITH PAPPU AND PAPA #YFILMS #ASSOCIATEPRODUCER #WEBSERIES

As the Head of Development of Y-Films, the youth wing of Yash Raj Films, my core job is developing films, web series and TVCs and then creative producing them and releasing them too. It’s an end-to-end job from idea to development to production to promotion and release.

I have creative produced four webseries for Y-Films so far: Man’s World, Bang Baaja Baaraat, Ladies Room and Sex Chat with Pappu and Papa. I’ve also creative produced the inception and music videos of India’s first transgender band, The 6-Pack Band. I am now writing the next Y-Films series, Darr 2.0, the official reboot of YRF’s iconic Shah Rukh Khan film, Darr.

SERIES: Sex Chat with Pappu and Papa
Synopsis: Sex Chat with Pappu and Papa is a 5-part series that attempts to demystify sex and themes around sex including masturbation, pregnancy, condoms, periods and homosexuality in a simple, clean, honest and fun manner.
Directed By: Ashish Patil
Produced By: Ashish Patil
Story Developed By: Anand Tiwari & Amritpal Bindra
Written By: Gopal Dutt & Devang Kakkad
Associate Producer: Nikhil Taneja
[Full Credit List on YouTube.com/YFilms]

OFFICIAL TRAILER:

FULL SERIES:

SELECTED PRAISE FOR SEX CHAT WITH PAPPU AND PAPA:
Scroll: Sex Chat WITH Pappu and Papa is the conversation starter we badly needed
Rediff: Sex Chat with Pappu and Papa is a cool concept
YouthKiAwaaz: A Hilarious Web Series that’s uncomplicating sex myths for kids like a boss!

NOTE: SUBSCRIBE to Y-Films on YouTube for more awesome series: www.youtube.com/yfilms.

Follow the blog on your left and like The Tanejamainhoon Page on FB: /tanejamainhoonpage
Follow Nikhil Taneja on FB: /tanejamainhoonon Twitter:
@tanejamainhoonon Instagram:@tanejamainhoon,

on Youtube: /tanejamainhoon

Liked/disliked the series? Leave your comments below!
Note: This series first appeared on the Y-Films YouTube channel on July 20, 2016.
Link Of Full Series: https://goo.gl/jD3w3S
Picture courtesy: Google. None of the pictures are owned by the author all rights belong to the original owner(s) and photographer(s).
© Copyright belongs to the author, Nikhil Taneja. The article may not be reproduced without permission. A link to the URL, instead, would be appreciated.

LADIES ROOM #YFILMS #ASSOCIATEPRODUCER #WEBSERIES

As the Head of Development of Y-Films, the youth wing of Yash Raj Films, my core job is developing films, web series and TVCs and then creative producing them and releasing them too. It’s an end-to-end job from idea to development to production to promotion and release.

I have creative produced four webseries for Y-Films so far: Man’s World, Bang Baaja Baaraat, Ladies Room and Sex Chat with Pappu and Papa. I’ve also creative produced the inception and music videos of India’s first transgender band, The 6-Pack Band. I am now writing the next Y-Films series, Darr 2.0, the official reboot of YRF’s iconic Shah Rukh Khan film, Darr.

SERIES: Ladies Room
Synopsis: Ladies Room is a story of two besties and the mental adventures they go through in six different loos over the six-episode series. It is a show about modern young ‘girl bros’ struggling to grow up even as they grow old. These girls are mad, bad and completely unapologetic about it!
Directed By: Ashima Chibber
Produced By: Ashish Patil
Written By: Neha Kaul Mehra & Ratnabali Bhattacharjee
Associate Producer: Nikhil Taneja
[Full Credit List on YouTube.com/YFilms]

OFFICIAL TRAILER:

FULL SERIES:


SELECTED PRAISE FOR LADIES ROOM:
Firstpost: Ladies Room is a refreshingly real show about women, starring women
LiveMint: Ladies Room ends up doing more for gender equality than most films
Film Companion: Ladies Room is the kind of quirky comedy you’ll find from Tina Fey
Hauterfly: Six Reasons why Ladies Room is our favourite new show!
Bollywood Life: Ladies Room is quirky and should not be missed!
Mashable: A New Wave of Indian Web Series is Narrating Women’s Stories with Refreshing Honesty
AVClub: Mashable looks at women-centric web series from India

NOTE: SUBSCRIBE to Y-Films on YouTube for more awesome series: www.youtube.com/yfilms.

Follow the blog on your left and like The Tanejamainhoon Page on FB: /tanejamainhoonpage
Follow Nikhil Taneja on FB: /tanejamainhoonon Twitter:
@tanejamainhoonon Instagram:@tanejamainhoon,

on Youtube: /tanejamainhoon

Liked/disliked the series? Leave your comments below!
Note: This series first appeared on the Y-Films YouTube channel on May 31, 2016.
Link Of Full Series: https://goo.gl/0WtZBw
Picture courtesy: Google. None of the pictures are owned by the author all rights belong to the original owner(s) and photographer(s).
© Copyright belongs to the author, Nikhil Taneja. The article may not be reproduced without permission. A link to the URL, instead, would be appreciated.

BANG BAAJA BAARAAT #YFILMS #ASSOCIATEPRODUCER #WEBSERIES

As the Head of Development of Y-Films, the youth wing of Yash Raj Films, my core job is developing films, web series and TVCs and then creative producing them and releasing them too. It’s an end-to-end job from idea to development to production to promotion and release.

I have creative produced four webseries for Y-Films so far: Man’s World, Bang Baaja Baaraat, Ladies Room and Sex Chat with Pappu and Papa. I’ve also creative produced the inception and music videos of India’s first transgender band, The 6-Pack Band. I am now writing the next Y-Films series, Darr 2.0, the official reboot of YRF’s iconic Shah Rukh Khan film, Darr.

SERIES: Bang Baaja Baaraat

Synopsis: Pawan and Shahana have planned a romantic destination wedding for themselves and have invited their parents for blessings. When the two families meet each other for the first time, sparks fly.. in all the wrong directions! Bang Baaja Baaraat is the story of two crazy families and one mental wedding.
Directed By: Anand Tiwari
Produced By: Ashish Patil
Written By: Anand Tiwari, Amritpal Bindra & Sumeet Vyas
Associate Producer: Nikhil Taneja
[Full Credit List on YouTube.com/YFilms]

OFFICIAL TRAILER:

ALL EPISODES:


SELECTED PRAISE FOR BANG BAAJA BAARAAT:
Firstpost: Bang Baaja Baaraat can give rom-coms a run for their money
Vagabomb: Bang Baaja Baaraat is witty, honest and refreshing!

 

NOTE: SUBSCRIBE to Y-Films on YouTube for more awesome series: www.youtube.com/yfilms.

Follow the blog on your left and like The Tanejamainhoon Page on FB: /tanejamainhoonpage
Follow Nikhil Taneja on FB: /tanejamainhoonon Twitter:
@tanejamainhoonon Instagram:@tanejamainhoon,

on Youtube: /tanejamainhoon

Liked/disliked the series? Leave your comments below!
Note: This series first appeared on the Y-Films YouTube channel on November 4, 2016.
Link Of Full Series: https://goo.gl/rB3h6W
Picture courtesy: Google. None of the pictures are owned by the author all rights belong to the original owner(s) and photographer(s).
© Copyright belongs to the author, Nikhil Taneja. The article may not be reproduced without permission. A link to the URL, instead, would be appreciated.

MAN’S WORLD #YFILMS #ASSOCIATEPRODUCER #WEBSERIES

As the Head of Development of Y-Films, the youth wing of Yash Raj Films, my core job is developing films, web series and TVCs and then creative producing them and releasing them too. It’s an end-to-end job from idea to development to production to promotion and release.

I have creative produced four webseries for Y-Films so far: Man’s World, Bang Baaja Baaraat, Ladies Room and Sex Chat with Pappu and Papa. I’ve also creative produced the inception and music videos of India’s first transgender band, The 6-Pack Band. I am now writing the next Y-Films series, Darr 2.0, the official reboot of YRF’s iconic Shah Rukh Khan film, Darr.

SERIES: Man’s World

Synopsis: Kiran believes the world is really unfair to men. Fed up, he prays for the world to flip and for men and women to interchange places. As they say, be careful what you wish for…
Written & Directed By: Vikram Gupta
Produced by: Ashish Patil
Associate Producer: Nikhil Taneja
[Full Credit List on YouTube.com/YFilms]

NOTE: This series was presented by United Nations’ Global Goals for Sustainable Development.

OFFICIAL TRAILER:

ALL EPISODES:

COMPANION EPISODES: LIVING IN A MAN’S WORLD

Synopsis: Is it easy to be a woman in a man’s world? What is the reason behind gender inequality in India? Some of India’s best-known celebrities discuss.


SELECTED PRAISE FOR MAN’S WORLD:
Mashable: Man’s World explains why we need feminism
ScoopWhoop: Man’s World is Hilarious Spot On About Gender Inequality
Pinkvilla: Y-Films Man’s World is the world we want to live in!
Vagabomb: Man’s World is an honest attempt about opening the forum for gender debates
Indian Express: Man’s World premieres with a bang!
Deccan Chornicle: Man’s World is Spot On About Gender Inequality

NOTE: SUBSCRIBE to Y-Films on YouTube for more awesome series: www.youtube.com/yfilms.

Follow the blog on your left and like The Tanejamainhoon Page on FB: /tanejamainhoonpage
Follow Nikhil Taneja on FB: /tanejamainhoonon Twitter:
@tanejamainhoonon Instagram:@tanejamainhoon,

on Youtube: /tanejamainhoon

Liked/disliked the series? Leave your comments below!
Note: This series first appeared on the Y-Films YouTube channel on September 29, 2015
Link: https://goo.gl/7rLXjF
Picture courtesy: Google. None of the pictures are owned by the author all rights belong to the original owner(s) and photographer(s).
© Copyright belongs to the author, Nikhil Taneja. The article may not be reproduced without permission. A link to the URL, instead, would be appreciated.

MOVE OVER, TELEVISION. YOUTUBE’S HERE! #TV #THEJUICE

Note: This piece was written by Nikhil Taneja (@tanejamainhoon) in November 2015 for The Juice. An edited version of the piece can be found here: http://goo.gl/VnU3Xk


The story of the birth of The Viral Fever (TVF), one of India’s only two independently owned YouTube channels with over a million subscribers, is stuff of legend amongst content creators today. When TVF’s founder and CEO, Arunabh Kumar’s, original TV series pitch to MTV India went south, Kumar put out a spoof on YouTube, called ‘Rowdies’, a piss take on MTV’s biggest show, Roadies, that went on to amass 3.5 million views (and counting).

That was three years ago, and YouTube in India was used primarily by broadcast and film studios to put out trailers, songs and the odd TV content. When ‘Rowdies’ went viral, it gave birth to a whole new medium of pop culture in India –  YouTube. As the video content-streaming site celebrates its 10th year anniversary, it’s amassed 60 million unique subscribers in India (as per comScore), and is today, arguably, the prime source of entertainment consumption amongst the youth in India.

In an Interview with Forbes Magazine in March, Head of Content & Operations of YouTube India, Satyanarayan Raghavan said that within the last two years, India’s climbed up to be in the top five content countries for YouTube globally. And a whole lot of it has to do with original content creators like TVF and All India Bakchod (AIB), as much as it has to do with youth channels like MTV India and Channel [V] struggling to stay relevant with tried-and-tested, ‘safe’ content.

Where the internet wins over TV, and even movies, is that there is no fear of censorship on it. Content creators can write biting satire and push boundaries in terms of genres, ideas, formats and even lingo (All India ‘Bakchod’ and Bollywood ‘Gandu’ are two of the most popular YouTube channels). So it’s not a surprise that the list of the top 10 videos on YouTube India in 2014 included ‘Bollywood Aam Aadmi Party’, a TVF satire on politics, ‘Ali Bhatt – Genius of the Year’, an AIB satire on Bollywood. These are themes that you’d be surprised to see being made fun of by archaic broadcast networks.

What has also certainly helped is the rise of content-sharing websites like Buzzfeed and Scoopwhoop, that make discoverability of good and ‘viral’ content much easier. Today, brands are grappling to be associated with AIB, TVF and other comedy groups like SnG Comedy and EIC, as well as individual talent like Kanan Gill and Aditi Mittal. eCommerce portal SnapDeal tied up with AIB for an undisclosed amount, while rumour has it that online real estate site CommonFloor paid almost a Crore to TVF for its original fiction series, Permanent Roommates, which has amassed around 7.5 million views over 5 episodes.

If the sold-out YouTube fan fest this year that saw thousands of screaming teenage fans go nuts over YouTube stars like Gill and Indo-Canadian Superwoman, is anything to go by, edgy comedy has broken the Indian internet and it may just be too late for youth TV to play catch up.

Five Must-Watch YouTube Series in India so far (Click to watch)
1. Baked (ScoopWhoop)
2. Bang Bajaa Baaraat (Y-Films)
3. Man’s World (Y-Films)
4. Permanent Roommates (TVF)
5. Pitchers (TVF)

Disclaimer: I’m the Associate Producer of the Y-Films series, Man’s World and Bang Baaja Baaraat and hence, they are not mentioned in the piece (conflict of interest!)


Follow the blog on your left and like The Tanejamainhoon Page on FB: /tanejamainhoonpage
Follow Nikhil Taneja on FB: /tanejamainhoonon Twitter:
@tanejamainhoonon Instagram:@tanejamainhoon,
on Youtube: /tanejamainhoon

Liked/disliked the piece? Think I’m awesome or really, really not? Leave your comments below 🙂
Note: This piece first appeared in The Juice in the November 2015 issue. An edited version of the story can be found here: http://www.jabong.com/juicestyle/magazine/web-series/
Picture courtesy: Google. None of the pictures are owned by the author all rights belong to the original owner(s) and photographer(s).
© Copyright belongs to the author, Nikhil Taneja. The article may not be reproduced without permission. A link to the URL, instead, would be appreciated.