As the Head of Development of Y-Films, the youth wing of Yash Raj Films, my core job is developing films, web series and TVCs and then creative producing them and releasing them too. It’s an end-to-end job from idea to development to production to promotion and release.
I have creative produced four webseries for Y-Films so far: Man’s World, Bang Baaja Baaraat, Ladies Room and Sex Chat with Pappu and Papa. I’ve also creative produced the inception and music videos of India’s first transgender band, The 6-Pack Band. I am now writing the next Y-Films series, Darr 2.0, the official reboot of YRF’s iconic Shah Rukh Khan film, Darr.
PROJECT: BROOKE BOND RED LABEL 6-PACK BAND
About: The 6 Pack Band comprises six transgender singers hailing from India’s ‘Hijra’ community. It’s an initiative created and driven by Y-Films, the youth wing of Yash Raj Films, to help further the cause of gender equality in India. Brooke Bond Red Label has always been about brewing togetherness. True to this spirit, the Brooke Bond Red Label 6 Pack Band celebrates togetherness by depicting a more welcoming world.
Conceived By: Ashish Patil
Produced By: Ashish Patil
Curated By: Shameer Tandon
Music Composed By: Shameer Tandon
Associate Producer: Nikhil Taneja
[Full Credit List on YouTube.com/YFilms]
Winner, Cannes Grand Prix Glass Lion Award at the Cannes Lions, 2016
Honorary Awardee, Webby Awards, 2016
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Liked/disliked the songs? Leave your comments below!
Note: The first single of the band premiered on the Y-Films YouTube channel on Jan 6, 2016.
Link Of Full Series: https://goo.gl/tS6hK9
Picture courtesy: Google. None of the pictures are owned by the author all rights belong to the original owner(s) and photographer(s).
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